On the heels of a year where new hunter participation increased dramatically and more than 8 million people became first-time gun owners, initiatives like our new Project 48 mission are more important than ever. We were all beginners at some point, and as shooting sports participation increases- so does the need to support and educate the folks who are just getting started.

We're excited to announce that we've recruited Tim Kennedy to help us lead the Project 48 movement, alongside Colion Noir, and other high-profile partners to be announced throughout the year.

Tim Kennedy rose to fame as a professional MMA fighter in the UFC. A lifelong martial arts athlete proficient in jiu-jitsu, boxing and wrestling, Kennedy was inducted into the Black Belt Hall of Fame in 2011 as MMA Fighter of the Year.

In addition to his professional fighting career, he is an active, Ranger-qualified, Green Beret, Special Forces Sniper with tours in Iraq and Afghanistan, as well as others. Kennedy’s accomplished career had catapulted him into the social media spotlight, amassing over 1 million followers across his platforms.

Today, he plays an important role in empowering people of all backgrounds to take ownership over their own safety by offering specialized self-defense, firearms and emergency response training through his company Sheepdog Response.