We’re proud to introduce shooting sports advocate, Colion Noir, as the first partner for the company’s new Project 48 mission designed to welcome, engage and educate the record number of new hunters, shooters and gun owners recruited in 2020.
The relationship brings together one the industry’s most eminent 2A activists with the trusted leader in premium shooting sports products. An attorney by trade, Colion is recognized as one of today’s leading voices for young gun enthusiasts, producing firearm lifestyle and 2A content for his millions of followers on Instagram, Facebook and YouTube. In addition to social media, Colion appears regularly as a FOX News commentator on the issue of gun rights. The partnership cements Nosler as the official ammunition brand of the popular shooting sports persona and secures Colion as the inaugural partner of Nosler’s new Project 48 mission.
Nosler has maintained an exclusive roster of Pro Staff team members since the company was founded in 1948. The lineup is hand-selected to field test and endorse Nosler products based on rigorous qualifications and features some of the industry’s most esteemed professional hunters, outfitters and competitive shooters. For the first time since the program’s inception over 70 years ago, Nosler will expand their long-established Pro Staff format to include a “Project 48” classification for a series of new partners who are hunting and shooting enthusiasts but are otherwise famed for accomplished careers in other disciplines.
On the heels of a year where more than 8 million people became first-time gun owners, the newly minted Project 48 team will work in collaboration with Nosler to continue shifting the narrative around gun ownership and the shooting sports. The Project 48 lineup will be announced throughout 2021 and is set to include a unique pool of talent that includes military personnel, professional athletes, 2A activists and more.
“As we charge through the first quarter of the 21st Century, we are focused on partnering with the pinnacles of our industry who are leading efforts to educate our millions of new consumers” said John Nosler, President of Nosler Inc. “Our new Project 48 partners are dynamic leaders with the singular focus of laying the infrastructure for the most critical issues facing our industry- new hunter recruitment and new shooter education. We couldn’t be more excited to welcome Colion Noir to the Nosler family and are looking forward to joining forces during this pivotal time in the shooting sports industry. ”
Nosler’s existing Pro Staff team members will continue the important work of maintaining the company’s commitment to engaging the hunting and shooting community, shining a light on hunter conservation and serving as highly-experienced experts on Nosler products.
